2.6.2 ETHICAL SHOPPING* Nowadays a lot of consumers want products that are aquot;moralaquot; as well as good value. ... Economic Priorities has sold 200, 000 copies of its handy guide to righteous supermarket behavior, Shopping for a Better World.
|Title||:||Ethics in Marketing|
|Author||:||N. Craig Smith, John A. Quelch|
|Publisher||:||Irwin Professional Pub - 1996|