Ethics in Marketing

Ethics in Marketing

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2.6.2 ETHICAL SHOPPING* Nowadays a lot of consumers want products that are aquot;moralaquot; as well as good value. ... Economic Priorities has sold 200, 000 copies of its handy guide to righteous supermarket behavior, Shopping for a Better World.

Title:Ethics in Marketing
Author:N. Craig Smith, John A. Quelch
Publisher:Irwin Professional Pub - 1996


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