Exploring Package Design

Exploring Package Design

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Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.TIPS | When looking to place a point-of-purchase display, ita#39;s best to evaluate and prioritize the goals of the presentation. ... The placement of expensive items or P.O.P. displays just inside and to the right lures customers to make large purchases first. ... SHELF-TALKER P.O.P. This simple and easy to construct P.O.P. hangs.

Title:Exploring Package Design
Author:Chuck Groth
Publisher:Cengage Learning - 2005-12-05


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