Female Fans of the NFL

Female Fans of the NFL

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In the past, sport, particularly football, has been defined as a male domain. Womena€™s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.Arwork. my way into the conversation I„ after others have started talking football. She enjoys the fact that she can hold her own ... seriously as fans, in part because when she does engage, her knowledge and behaviors reinforce her expertise.

Title:Female Fans of the NFL
Author:Anne Cunningham Osborne, Danielle Sarver Coombs
Publisher:Routledge - 2015-09-16


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