Financial Times Corporate Strategy Casebook

Financial Times Corporate Strategy Casebook

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This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.Saab. saga. Board says Swedish car maker will report profit in 1999 after years of painful restructuring, writes Tim Burt A short-lived ... in 1998, but they were also told it had moved into profit in the second half amid buoyant international demand for its new 9-5 model. ... It did not take him long to diagnose the root cause of Saaba#39;s problems. ... 3 hatchback. They have also ordered further development work on the successor to the 9-3, based on a GM platform, due to be launched in 2001.

Title:Financial Times Corporate Strategy Casebook
Author:Philip A. Wickham
Publisher:Pearson Education - 2000


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