Todayas best companies get it. From CostcoAr to Commerce Bank, Wegmans to Whole FoodsAr: theyare becoming the ultimate value creators. Theyare generating every form of value that matters: emotional, experiential, social, and financial. And theyare doing it for all their stakeholders. Not because itas apolitically correcta: because itas the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom aloyaltya isnat just real: itas palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. Youall find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be greatatruly greatathis is your blueprint. Weare entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, todayas most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social valueanot just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. Itas not about acorporate social responsibilitya: itas about building companies that can sustain success in a radically new era. Itas about great companies like IDEO and IKEAAr, Commerce Bank and CostcoAr, Wegmans and Whole FoodsAr: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining ashare of heart, a not just share of wallet. Itas about aligning stakeholdersa interests, not just juggling them. Itas about building companies that leave the world a better place. Most of all, itas about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.And theyare doing it for all their stakeholders. Not because itas apolitically correcta: because itas the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with.
|Title||:||Firms of Endearment|
|Author||:||Jagdish N. Sheth, Rajendra S. Sisodia, David B. Wolfe|
|Publisher||:||Pearson Prentice Hall - 2003-01-30|