Fit for Consumption

Fit for Consumption

4.11 - 1251 ratings - Source

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become a€˜fit for consumption.'In short, he offered a manual for a total style of life, including an education in masculinity. The advertise- menta#39;s ... Updating the nineteenth-century a€œrags to richesa€ novels of Horatio Alger, the a€œmeek to musclesa€ myth of Charles Atlas highlightsanbsp;...

Title:Fit for Consumption
Author:Jennifer Smith Maguire
Publisher:Routledge - 2007-09-06


You Must CONTINUE and create a free account to access unlimited downloads & streaming