Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing qtrial runsq of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects' responses.While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.
|Title||:||Focus Group Interviews in Education and Psychology|
|Author||:||Sharon Vaughn, Jeanne Shay Schumm, Jane M. Sinagub|
|Publisher||:||SAGE - 1996-01-18|