Ford and the Global Strategies of Multinationals

Ford and the Global Strategies of Multinationals

4.11 - 1251 ratings - Source

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.Forda#39;s North American Automotive Operations provided the distinctive design for the North American version and developed a new V-6 engine, and the transmissions and steering components were produced in several US facilities. ... were too expensive for their market segment (Automotive Industries February 1997: 98; The Economist August 7, 1999:51) a€“ others ... The Ford Focus, the Escort replacement, was the first product to be developed entirely using the lean process of globalanbsp;...

Title:Ford and the Global Strategies of Multinationals
Author:Maria Isabel Studer Noguez
Publisher:Routledge - 2003-08-27


You Must CONTINUE and create a free account to access unlimited downloads & streaming