Foundations of Business

Foundations of Business

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FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation theya€™ll need to succeed in todaya€™s competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in todaya€™s competitive business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The demand for a particular product is the quantity that buyers are willing to purchase at each of various prices. Buyers, too, are usually rational, so we ... Personal. Apps. Why. do. consumers. choose. one. The equilibrium, or markeT, Price There is always ... If General Motors, for example, reduces its automobile prices, Ford, Honda, Toyota, and Nissan usually do the same to retain their market shares.

Title:Foundations of Business
Author:William Pride, Robert Hughes, Jack Kapoor
Publisher:Cengage Learning - 2014-01-01


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