The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times resonate especially well with todayas students, who find themselves in a fast-paced, evolving business world. FOUNDATIONS OF MARKETING, 5th Edition comes to life for students with captivating photos, screenshots, advertisements, and examples from real life, while modern learning supplements, such as self-testing, videos, and an interactive marketing plan help them develop critical, decision-making skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Chiranjeev S. Kohli, Katrin R. Harich, and Lance Leuthesser, aCreating Brand Identity: A Study of Evaluation of New Brand ... July 9, 2009, www.usatoday.com/ money/industries/ environment/2009-07-08-recycled-plastic-food-packaging_N. htm ... Public Relations, a www.e-businessethics.com/ NewBelgiumCases/ newbelgiumbrewing.pdf (accessed May 9, 2011); New ... (accessed January 31, 2011); aHome Depot builds Out Its Online Customer Service, a Internet Retailer, June 4, 2010, anbsp;...
|Title||:||Foundations of Marketing|
|Author||:||William Pride, O. C. Ferrell|
|Publisher||:||Cengage Learning - 2012-01-01|