As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the qMachine Age, q to introduce qmodern designq to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these qmachine designersq increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50, 000 practitioners.... Sears products 61; Sears Waterwitch 61a62 Morgana#39;s Department Store (UK) 145 Morris Mini Minor 158 Moscow 117, 154, 161;Gorky ... 146, 151, 157, 166, 181 MA¼ller-Munk, Peter Associates 88a89, 112, 124, 159a 160, 164, 182; Durez sewing machine concept 122; ... 162 McFarland, Donald 146 McGarvey, Jack 175 McGraw-Edison Electric Company 100, 139; Toastmas- ter model 1B9 100 McHenryanbsp;...
|Title||:||Founders of American Industrial Design|
|Publisher||:||McFarland - 2014-07-03|