Franchising & Licensing

Franchising & Licensing

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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising a Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property a€c Create market-responsive sales, marketing, and globalization strategies a€c Establish quality control and compliance measures a€c Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising a€c And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.... 242a€“243 Maine, 366, 411 Malaysia, 236, 238 Malaysian Franchise Association, 238 management consulting services, 48, 174 ... 129 material changes, 28, 95a€“ 97 maximum price fixing, 63 maximum retail prices, 64a€“65 McDonalda#39;s Corp. v.

Title:Franchising & Licensing
Author:Andrew J. Sherman
Publisher:AMACOM Div American Mgmt Assn - 2011


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