These are called aspirational groups, because the person aspires^o belong to them. The second type consists of those indirect reference groups to which a person does not want to belong. For example, consider rich people from Sandton .
|Title||:||Fresh Perspectives: Marketing|
|Author||:||D. Petzer, Z. Ismail, M. Roberts-Lombard, L. Hern, H. Klopper, D. Subramani, M. Wakeham, K. Chipp, A. Berndt|
|Publisher||:||Pearson South Africa - 2006|