Fresh Perspectives: Marketing

Fresh Perspectives: Marketing

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These are called aspirational groups, because the person aspires^o belong to them. The second type consists of those indirect reference groups to which a person does not want to belong. For example, consider rich people from Sandton .

Title:Fresh Perspectives: Marketing
Author:D. Petzer, Z. Ismail, M. Roberts-Lombard, L. Hern, H. Klopper, D. Subramani, M. Wakeham, K. Chipp, A. Berndt
Publisher:Pearson South Africa - 2006


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