Friction Is Fiction: the Future of Content, Media and Business

Friction Is Fiction: the Future of Content, Media and Business

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Futurist Gerd Leonhard ( shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 BaW version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via and I will send you the link to a free, lower-resolution PDF versionPosted by Gerd Leonhard on February 18, 2008 Forrester Report: Digital Music Download Sales to Pass CD Sales by ... aquot;Despite the rise, digital will still not compensate for falling CD sales, which will drop off to just $3.8 billion in 2012. ... Indeed but I dona#39;t agree on the impact of these trends on ad-supported music models: after all, the likes of and imeem (and soon, myspace, and many ... Among the drivers of Forrestera#39;s five-year forecast for music sales: *MP3 player adoption.

Title:Friction Is Fiction: the Future of Content, Media and Business
Author:Gerd Leonhard - 2009-12-05


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