From Submarines to Suburbs

From Submarines to Suburbs

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Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.Yet what diVers from ads already examined is that this ideal housewife leisurely reads as she does her laundry. ... is not reading the repair manual for the washer/ dryer set in the backgrounda€”the very reason she is able to lounge around her home all dolled up with her favorite book. To realize how revolutionary this simple picture is, we must remember that wringer models such as Maytaga#39;s (see Wg. 8.3), anbsp;...

Title:From Submarines to Suburbs
Author:Cynthia Lee Henthorn
Publisher:Ohio University Press - 2006


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