This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) a the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.Inclusive innovations can be considered a subset of social innovations, innovations aimed at solving a#39;societal problemsa#39; as poverty is one of many societal ... (2012) Tata Nano, Ford Fiestaa#39;s marketing campaign Approach: Improvising solutions with simple means Reverse ... first in a poor country before being adopted in rich countriesa Govindarajan and Ramamurti (2011) GE MAC400, NH Locus: Countryanbsp;...
|Title||:||Frugal Innovation in Healthcare|
|Author||:||Aditi Ramdorai, Cornelius Herstatt|
|Publisher||:||Springer - 2015-04-29|