Fundamentals of Global Strategy

Fundamentals of Global Strategy

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.Lower construction costs and inexpensive labor mean the companya#39;s Chinese hotel owners can offer guests a lot more than ... That makes it easier to give better rooms to managers than the subordinates they are traveling with and to greet them first when a party arrives. ... Starwood paid more attention to its hipper W and Westin brands, the company has recently been remodeling its U.S. Sheratons.

Title:Fundamentals of Global Strategy
Author:Cornelis de Kluyver
Publisher:Business Expert Press - 2010-08-20


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