Fundamentals Of Retailing

Fundamentals Of Retailing

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Partnering with Local Suppliers to Cater to Local Palates McDonalda#39;s is a renowned American fast food retailer. Kick-starting Indian operations in 1996, it entered into partnerships with food retailers on regional basis a€” Vikram ... The company has adopted franchise route in a big way to expand its activities and to have deeper penetration of the market. ... The cost of intermediaries is also prohibiting.

Title:Fundamentals Of Retailing
Author:K. V. S. Madaan
Publisher:Tata McGraw-Hill Education - 2009


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