Partnering with Local Suppliers to Cater to Local Palates McDonalda#39;s is a renowned American fast food retailer. Kick-starting Indian operations in 1996, it entered into partnerships with food retailers on regional basis a Vikram ... The company has adopted franchise route in a big way to expand its activities and to have deeper penetration of the market. ... The cost of intermediaries is also prohibiting.
|Title||:||Fundamentals Of Retailing|
|Author||:||K. V. S. Madaan|
|Publisher||:||Tata McGraw-Hill Education - 2009|