Fundraising When Money Is Tight

Fundraising When Money Is Tight

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A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future Mal Warwick. Early December Second mailing High-value nonresponding donors Selected active nonresponders Mid-December E-mail follow-up All nonresponders ... I A Hypothetical Integrated Direct Response Fundraising Campaign atYear-End When What To Whom Notes Early November E-mail announcement Allanbsp;...

Title:Fundraising When Money Is Tight
Author:Mal Warwick
Publisher:John Wiley & Sons - 2009-03-27


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