More American children recognize Super Mario, the hero of one of Nintendoas video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasionaa tale of innovation and cutthroat tactics.How Nintendo Conquered The World David Sheff. less popular than computer games. ... In 1983, Judy had set up distribution for Nintendoa#39;s coin-operated games in Europe and had fallen in love with Paris. He decided there was no reasonanbsp;...
|Publisher||:||Vintage - 2011-11-02|