This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.Contracts were negotiated on a case-by-case basis, minimum contracts for advertising purchases were large (typically, a few ... The commonly used term for this pricing model is CPM (Cost-Per-Million- Impressions) rather than PPI. ... models are quite popular for major Internet portals, such as AOL, MSN, and Yahoo! to display the ads in the form of a banner. ... There are many terms currently used in practice to refer these auction models, e.g., search auctions, Internet search auctions, anbsp;...
|Title||:||Game Theoretic Problems in Network Economics and Mechanism Design Solutions|
|Author||:||Y. Narahari, Dinesh Garg, Ramasuri Narayanam, Hastagiri Prakash|
|Publisher||:||Springer Science & Business Media - 2009-04-03|