A unique and highly useful model to help marketers segment and successfully target the important mature consumer market.Life-stage Segmentation for Marketing Strategy Development George P. Moschis ... Similarly, TV Guide is most likely to be read by ailing outgoers. ... In much the same way other psychographic models (e.g., VALS) have been linked to different databases (e.g., PRISM) by means of information contained in the two databases anbsp;...
|Author||:||George P. Moschis|
|Publisher||:||Greenwood Publishing Group - 1996-01-01|