qExpanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivalsq--Provided by publisher.Mail: Postal. Service. as. Campaign. Staff. Just. as commercial direct mail enables vendors of all sizes to distribute ... With direct mail, much of the work can be done well in advance of the election, and a few paid professionals can be employed to design, print, and distribute the mailings. Although the administrative burdens of direct mail are minimal, the cost of preparation, printing, and postage can beanbsp;...
|Title||:||Get Out the Vote|
|Author||:||Donald P. Green, Alan S. Gerber|
|Publisher||:||Brookings Institution Press - 2008|