Getting it Right in Print

Getting it Right in Print

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Many graphic designers who have a degree course or extensive training behind them have little knowledge of the actual requirements of the printing process. Often afraid to admit it, every time they send a job to the printer they experience a period of nail-biting anxiety because they don't know how it's going to turn out. The book aims to give designers the confidence to do everything necessary to ensure trouble-free, high-quality printing - to calibrate images, both colour and black and white; adjust trapping to appropriate levels in all the major software applications, and mix colours that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print - even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, and a checklist to use when sending a job to print.Other Pantone Products Reader there will be five pages, one for each of the CMYK components and one for the Pantone. ... formula. guide. This is similar to the PMS swatch book but much smaller, with only 204 colours. The metallic range provides a ... there is not much point in using a metallic ink if it is not allowed to be reflective - relies on a hard, smooth, coated paper surface. You cannot expect to get the same results from an uncoated stock, especially if it also has a textured finish.

Title:Getting it Right in Print
Author:Mark Gatter
Publisher:Laurence King Publishing - 2005


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