Getting to Plan B

Getting to Plan B

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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.structured way about whether and how the economicsa€”the business modela€”are likely to really work. ... most business plans explain, in excruciating detail, exactly why Plan Aa€”though ita#39;s never called that in the business plana€”will work. ... But, as most experienced early-stage investors will tell you, a€œIa#39;ve made more money on Plan B than I ever made on Plan A.a€ Until ... Do. It? Why. Read. a. Book? If you a€œjust get out there and do ita€ you are likely to fail. Why? Today, uncertainty rules.

Title:Getting to Plan B
Author:John Mullins, Randy Komisar
Publisher:Harvard Business Press - 2013-12-30


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