Global Business 2009 Update

Global Business 2009 Update

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Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS --the latest work from renowned international instructor, author, and consultant Mike Peng. The 2009 Update's new Foreword will provide up-to-the-minute information while helping students apply Mike Peng's analytical approach to the emerging world economic crisis. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen, Mike Peng. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Although many domestic users complained about the high fuel consumption, difficult maintenance, and expensive parts, the French car ... performance of its previous JV were still there, Peugeot (now part of PSA Peugeot CitroAln) decided to return to the battlefield in 2003. ... Honda pledged to invest $887 million and committed the American version of the Honda Accord, whose production started in 1999.

Title:Global Business 2009 Update
Author:Mike Peng
Publisher:Cengage Learning - 2009-04-29


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