Global Companies, Local Innovations

Global Companies, Local Innovations

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Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales, through case studies of produce development by three global players: Toyota, Sony, and Canon. Providing an in-depth investigation of the engineering and technical aspects of innovation making, this book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing.Toyotaa#39;s. Prius:Call. forNextCentury. Induced. Hybrid. Technology. Always think about whata#39;s next from where you arestanding. ... TaiichiOno, former Vice President ofToyota, the legendary founder of Toyota Production, cited by Fujio Cho (2001), former president of Toyota ... Sakichi Toyota, afamous philosophical thinker and inventor, createda manual wooden loom in1890, and laterintroduced a series ofanbsp;...

Title:Global Companies, Local Innovations
Author:Dr Yasuyuki Motoyama
Publisher:Ashgate Publishing, Ltd. - 2012-10-28


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