Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.One such service is a Nielsen-like ratings system used to gauge television watching (and determine ad revenues). ... Payment collected by electronic funds transfer costs an average of $.20 and delivers the money without mail delay.5 This isanbsp;...
|Title||:||Global Electronic Commerce|
|Author||:||J. Christopher Westland, Theodore H. K. Clark|
|Publisher||:||MIT Press - 1999|