Global Electronic Commerce

Global Electronic Commerce

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Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.One such service is a Nielsen-like ratings system used to gauge television watching (and determine ad revenues). ... Payment collected by electronic funds transfer costs an average of $.20 and delivers the money without mail delay.5 This isanbsp;...

Title:Global Electronic Commerce
Author:J. Christopher Westland, Theodore H. K. Clark
Publisher:MIT Press - 1999


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