Global Product

Global Product

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Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. qGlobal Productq provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.However, problems with global products can occur even earlier in their lives, for example during their specification. An example is the Airbus A350. Its commercial launch was in December 2004. ... from potential customers, an aircraft with a new design, the A350 XWB (Extra Wide Body), was proposed in 2006. ... In November 2003, Chrysler recalled 438, 000 Jeep Libertys due to a suspension problem.

Title:Global Product
Author:John Stark
Publisher:Springer Science & Business Media - 2007-08-15


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