Kemel Mellahi's name appears as first author in 2011 edition.But a manager needs to understand how PEST factors affect the firma#39;s specific markets. ... industryawho its competitors are, how much they charge for their products, and how easily new competitors can enter the market. ... But an increase in the price of Porsche Cayenne cars does not mean more sales of the Ford Focus.
|Title||:||Global Strategic Management|
|Author||:||Jedrzej George Frynas, Kamel Mellahi|
|Publisher||:||Oxford University Press, USA - 2015-01-04|