Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. Youall learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organizationas marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.If you manage a website, it is critical to keep an eye open at all times to make sure your implementation is okay, especially when you update the website code. ... feature): When you log in to your Google Analytics account and select a view, you will notice a bell icon in the upper-right corner of your page. ... Tag Assistant ( Chrome extension): This extension allows you to check your Google Analytics tag anbsp;...
|Title||:||Google Analytics Integrations|
|Publisher||:||John Wiley & Sons - 2015-04-08|