Green Marketing Management

Green Marketing Management

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GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the text reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.7 Ariana Eunjung Cha, a€œChinaa#39;s Cars, Accelerating a Global Demand for Fuel, a€ Washington Post Foreign Service, July 28, 2008, A01. 8 Greg Kable, a€œAuto China 2008, a€ AutoWeek, May 5, 2008, 1 1a€”12. ... 30 Ford, a€œ2010 Ford Escape Hybrid, a€ http://www.fordvehicles. com/suvs/escapehybrid/ (accessed May 15, 2010). ... 37 David L. Greene, Driver Energy Conservation Awareness Training: Review and Recommendations for a National Program, Report # ORNL/TMa€”9897, (Oak Ridge, anbsp;...

Title:Green Marketing Management
Author:Robert Dahlstrom
Publisher:Cengage Learning - 2010-07-19


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