Shows how to promote a business on the Internet while applying proven marketing tactics.Building your mission statement Once youa#39;ve written down all the phrases you can think of that distinguish your business from its competition ... If yours is the only auto repair BBS in the Cleveland area, thata#39;s an advantage that isna#39;t likely to be challenged. ... The following examples emphasize the competitive traits outlined above: WrenchNet is Clevelanda#39;s one-stop online source of foreign and domesticanbsp;...
|Title||:||Guerrilla Marketing Online|
|Author||:||Jay Conrad Levinson, Charles Rubin|
|Publisher||:||Mariner Books - 1997|