This handbook surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations such as high school students and the older consumer.Indianapolis, IN: Networks Financial Institute, Indiana State University. Lyons, A. C. (2007b). More than studentsa#39; pocketbooks: The consequences of financial strain on college campuses (Working Paper). Indianapolis, IN: Networks Financialanbsp;...
|Title||:||Handbook of Consumer Finance Research|
|Author||:||Jing J. Xiao|
|Publisher||:||Springer Science & Business Media - 2008-01-03|