Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.The SIBa#39;s Prestel pages also contain a brief description of the new regulatory system, publications available from the SIB ... Because of this, overseas firms wishing to market in the UK are seeking the promotional ... Under the Act overseas collective investment schemes have three, and long-term life assurance products two, routes by which to make themselves legally marketable to the UK general public.
|Title||:||Handbook of Financial Public Relations|
|Publisher||:||Butterworth-Heinemann - 2014-05-20|