Handbook of Organizational Creativity

Handbook of Organizational Creativity

4.11 - 1251 ratings - Source

Explains creativity and innovation in organizations. This book discusses variables such as idea generation, affect, personality, expertise, teams, leadership, and planning, among many others. It also discusses specific practical interventions that involve training, development, rewards, and organizational development.This information, in turn, helps guide who is chosen to develop marketing plans and how the product will be sold. ... organizations must be prepared to make revisions to the plan (Mumford et al., 2008). ... of a new line of trucks at Nissan, lamented that discussing design options with sales or marketing groups was disallowed at the time. ... These exchanges revealed that, although truck-owners were very knowledgeable about truck-specific capabilities (e.g., towing capacity, bed-size), anbsp;...

Title:Handbook of Organizational Creativity
Author:Michael D. Mumford
Publisher:Academic Press - 2011


You Must CONTINUE and create a free account to access unlimited downloads & streaming