Explains creativity and innovation in organizations. This book discusses variables such as idea generation, affect, personality, expertise, teams, leadership, and planning, among many others. It also discusses specific practical interventions that involve training, development, rewards, and organizational development.This information, in turn, helps guide who is chosen to develop marketing plans and how the product will be sold. ... organizations must be prepared to make revisions to the plan (Mumford et al., 2008). ... of a new line of trucks at Nissan, lamented that discussing design options with sales or marketing groups was disallowed at the time. ... These exchanges revealed that, although truck-owners were very knowledgeable about truck-specific capabilities (e.g., towing capacity, bed-size), anbsp;...
|Title||:||Handbook of Organizational Creativity|
|Author||:||Michael D. Mumford|
|Publisher||:||Academic Press - 2011|