'This is an excellent book on an important topic, namely how to conduct qualitative research in international business. It is a great collection of thoughtful chapters written by scholars that have themselves struggled with all the problems in conducting qualitative research. the book is obviously filling a gap in the literature on methodology in international business and it is a must for Ph.D students and other researchers considering conducting qualitative research. the book deserves to be widely read and carefully studied.' - Torben Pedersen, Copenhagen Business School, DenmarkRebecca Marschan-Piekkari, Catherine Welch. Bond, M.H. (ed ... (2002), a#39;Cultural paradoxes reflected in brand meaning: McDonalda#39;s in Shanghai, Chinaa#39;, Journal of International Marketing, 10 (2), 68-82. Fiske, A.P. ... 915-81. Gaines, A.D. (1992 ), a#39;Medical/psychiatric knowledge in France and the United States: culture and ... Volume /: Theory and Method, 2nd edn, Boston, MA: Allyn aamp; Bacon, pp. 301-46.
|Title||:||Handbook of Qualitative Research Methods for International Business|
|Author||:||Rebecca Marschan-Piekkari, Catherine Welch|
|Publisher||:||Edward Elgar Publishing - 2004-01-01|