qThis book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to userq--Provided by publisher.The more specific the information is about the type of offer or product the better. ... mightincluded sales promotions designed to move the target market quickly towards a purchase, such as the use of a promotion code published in a magazine.
|Title||:||Handbook of Research on Digital Media and Advertising: User Generated Content Consumption|
|Author||:||Eastin, Matthew S.|
|Publisher||:||IGI Global - 2010-07-31|