The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loya business absolutely devoted to service will have only one worry about profits. they will be embarrassingly large. (Henry ford) in the business-to-business (b2b) domain, the march towards a more significant share of turnover generated ... customers increasingly focus on their core businesses and are more willing to outsource nonstrategic processes. as a ... by far. as an example, with global revenues of $1.8 billion in 2009, electro-Motive diesel (eMd) has the largest installed base ofanbsp;...
|Title||:||Handbook of Service Marketing Research|
|Author||:||Roland T. Rust, Ming-Hui Huang|
|Publisher||:||Edward Elgar Publishing - 2014-02-28|