Handbook of Service Marketing Research

Handbook of Service Marketing Research

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loya business absolutely devoted to service will have only one worry about profits. they will be embarrassingly large. (Henry ford) in the business-to-business (b2b) domain, the march towards a more significant share of turnover generated ... customers increasingly focus on their core businesses and are more willing to outsource nonstrategic processes. as a ... by far. as an example, with global revenues of $1.8 billion in 2009, electro-Motive diesel (eMd) has the largest installed base ofanbsp;...

Title:Handbook of Service Marketing Research
Author:Roland T. Rust, Ming-Hui Huang
Publisher:Edward Elgar Publishing - 2014-02-28


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