Whether you call it 'harvesting intangible assets' or 'intellectual property management, ' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor a Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn RaD into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.Apply too little water at the wrong time and to the wrong places, and crops will die of drought. ... Many CEOs wind up using a fire hose when they should be using a garden hose or sprinkler system; this may concentrate too ... In other cases, the CEO may be spending too much time putting out fires, thereby wasting preciousanbsp;...
|Title||:||Harvesting Intangible Assets|
|Author||:||Andrew J. SHERMAN|
|Publisher||:||AMACOM Div American Mgmt Assn - 2012|