High Visibility, Third Edition

High Visibility, Third Edition

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The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! qHigh Visibility brilliantly captures the how, why, and what of the celebrity-building process.q --Al Reis, bestselling author of Positioning and Marketing Warfare qHigh Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology.q --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.How Much for a Pretty Face? ... Surgeons, the average cost of a face lift in 2004 was a little over $5, 000, a tummy tuck close to $5, 000, and breast augmentation ... Prices, of course, can vary wildly depending upon the visibilitya€”which can include the location, specialty, and ... In order to create a premium, there are a number of specific strategies that can be used. ... This strategy is inappropriate for a plastic surgeon working in Oklahoma City while places like Beverly Hills and Palosanbsp;...

Title:High Visibility, Third Edition
Author:Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller
Publisher:McGraw Hill Professional - 2006-01-06


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