Higher Education

Higher Education

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Higher Education: Open for Business presents a well-argued critique of the emergence of commercial values in a system reserved for learning and scholastic inquiry. Through closer examination of academic areas such as the campus environment, the classroom, academic research, and college sports, the audience is made aware that we have to think carefully whether we want to turn a 'college nation' into a 'college corporation'.flyers contain a promotional code that corresponds to the representative. When these recruited students use the code to sign up for trips, the representativea#39;s trip gets credited, reducing his cost as ... This potential revenue stream combined with revenues from current purchases make students an attractive target market.

Title:Higher Education
Author:Christian Gilde
Publisher:Lexington Books - 2007


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