First Published in 1999. Routledge is an imprint of Taylor a Francis, an informa company.These advertiser-developed, point-of-purchase materials cost billions of dollars annually in the late twentieth century and ... Advertisers in the 1990s spent almost as much time planning how to get the displays used as in creating the message.
|Title||:||History of the Mass Media in the United States|
|Author||:||Margaret A. Blanchard|
|Publisher||:||Routledge - 2013-12-19|