Just how risky is the movie industry? Is screenwriter William Goldman's claim that qnobody knows anythingq really true? Can a star and a big opening change a movie's risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to uncover the wild uncertainty that shapes the industry. The centerpiece of the analysis is the unpredictable and often chaotic dynamic behaviour of motion picture audiences. This unique and important book will be of interest to students and researchers involved in the economics of movies, industrial economics and business studies. The book will also be a real eye-opener for film writers, movie executives, finance and risk management professionals as well as more general movie fans.And there is the real possibility that the movie makes the star; after all, that is the simplest and, at this point, best explanation of ... What is a producer to do in the face of all these problems that seem to lead him to pay super stars too much?
|Author||:||Arthur De Vany|
|Publisher||:||Routledge - 2004-03-01|