Hollywood Stardom

Hollywood Stardom

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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the a€˜star imagea€™ is replaced with the a€˜star branda€™ Offers the first extensive analysis of stardom in the a€˜post-studioa€™ era Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market Draws on an extensive body of research data not previously deployed in film scholarship A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia RobertsPlan B projects Charlie and the Chocolate Factory (2005) and The Departed ( 2006) had been in development at Warner ... to be granted to many other independent production outfits, the company did not become a promotional outlet for the star. ... By the late 1980s, Gibson was already a major box-office draw but even his bankability was not enough for any major ... Icon was therefore founded in August 1989 with the purpose of making Hamlet (1990), teaming Gibsona#39;s star value withanbsp;...

Title:Hollywood Stardom
Author:Paul McDonald
Publisher:John Wiley & Sons - 2012-11-26


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