Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong. To remedy this situation, the Case Clearing House of Hong Kong has encouraged local authors to write cases based on true-to-life Hong Kong situations. Managers will find the situations presented in the book similar to those they face in their work and will be able to learn from the discussions of the cases presented. Students will find the cases a useful means of enhancing their understanding of marketing practice in Hong Kong. The book is also serviceable to marketing professionals, who, from studying the cases, will be able to improve their marketing skills.8 Toyotaa#39;s Penetration into the Taxi Market Mary Keitel Introduction Many years ago, the taxi market in Hong Kong was ... motor trade in 1981 and subsequently installed a Telemarketing Department to market Toyota service through telephone.
|Title||:||Hong Kong Management|
|Publisher||:||Chinese University Press - 1996|