Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.Marketing research has identified three types of reference groups: comparative, status, and normative. ... For example, an upscale and expensive four- or five-star resort property will target its promotional efforts to those in upper-income groups anbsp;...
|Title||:||Hospitality Marketing Management|
|Author||:||Robert D. Reid, David C. Bojanic|
|Publisher||:||John Wiley and Sons - 2009-02-09|