Hospitality Marketing Management

Hospitality Marketing Management

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.Marketing research has identified three types of reference groups: comparative, status, and normative. ... For example, an upscale and expensive four- or five-star resort property will target its promotional efforts to those in upper-income groups anbsp;...

Title:Hospitality Marketing Management
Author:Robert D. Reid, David C. Bojanic
Publisher:John Wiley and Sons - 2009-02-09


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