How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the three Star Wars prequels, to the shockwaves that continue to reverberate from Disneyas purchase of the beloved franchise in 2012, the series hasnat stopped inspiring and inciting viewers for almost forty years. Yet surprisingly little is known about its history, its impactaor where itas headed next. In How Star Wars Conquered the Universe Chris Taylor unearths the human-scale stories that have gone into the making of this galactic-sized legend, and describes how and why Star Wars has been such an astonishing success. In a richly detailed narrative, Taylor traces the history of the series from its difficult birth through four drafts, a disastrous first cut, and many sequels and spin-offs. Today, he shows, Star Wars finds itself at a crossroads, with a new company holding the reins and a new trilogy looming on the horizon. Interspersing the story of Star Warsa evolution with in-depth portraits of all the major names behind the films, as well as reportage about the franchiseas awesome cultural reach and its immensely lucrative business operations, Taylor shows that Star Wars has become ubiquitous: It is loved as much by children as adults, and as much by women as by men. Its action figures now outnumber human beings. And the films themselves have a reach that extends far beyond their viewership; even most so-called Star Wars avirginsa know that Darth Vader is Lukeas father, and can identify an Ewok (remarkable, considering that the creatures are never named in any of the Star Wars films). This incredible fertility of the Star Wars universe, Taylor explains, is reflected in its bottom line; the filmsa merchandising revenue alone rivals the GDP of a small country. And with the seriesa fandom only continuing to grow (despite the general consensus that the recent trilogy was an artistic failure), chances are good that Star Wars will still be galvanizing our imaginationsaand minting moneyafor generations to come. An energetic, witty account of this stunning cinematic and business success story, How Star Wars Conquered the Universe is the saga of how a young filmmakeras idle idea became such an immense, transformative cultural force.Ian McCaig had been asked: Ian McCaig, interview with Pablo Hidalgo, Star Wars Celebration Europe II, July 27, 2013. adeeply ... The Beginning, Star Wars, Episode I: The Phantom Menace, DVD extras (Twentieth Century Fox, 2001). 345 347 ... David C. Robertson, Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry (New York: Crown Business, 2013), 39.
|Title||:||How Star Wars Conquered the Universe|
|Publisher||:||Basic Books - 2014-09-30|