Nick Nickel also owns and operates a Ford dealership, and has gained some interesting insights into what happens when a ... One of the things he knows is that the Toyotas he sells retain more of their value when it comes time to trade them in ... The shiny paint, the new fabrics, and the new sensations all tend to focus the prospective customer on immediate considerations. ... Nickel then takes out his Kelly Blue Book and shows the prospective customer that in 36 months the Toyota isanbsp;...
|Title||:||How to Develop a Successful Advertising Plan|
|Author||:||James W. Taylor|
|Publisher||:||Ntc Publishing Group - 1994-10-01|