Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.True duotones require specialized knowledge and skills by the prepress firm. The technique does not simply use the same film for each color. To give prepress instructions and to help check results, you need an art director who is familiar withanbsp;...
|Title||:||How to Do Advertising and Promotion Yourself to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!|
|Publisher||:||Lulu Press, Inc - 2015-07-21|